Now Peanut Labs will no longer charge for non-survey CPA offer monetization (CPA refers to cost per action, or when an advertiser pays only if a user takes a certain action such as filling out a survey). Peanut Labs also has a separate business of fulfilling non-survey offers for users. Chris Havemann, CEO of e-Rewards, said the acquisition will accelerate his company’s social media strategy. Ali Moiz, (pictured) co-founder of Peanut Labs, said in an interview that the combined companies will be able to make much larger numbers of surveys available to users of social media. The deal is expected to close in October. When they complete the survey, they are rewarded with the virtual goods that they wanted in the social game. With Peanut Labs offers, users can fill out a research survey instead of paying money. In those cases, the game publishers use companies such as San Francisco-based Peanut Labs to generate revenue from users who would otherwise be lost opportunities. But not everyone has credit cards or wants to spend real money. In social games, users are often asked to pay for virtual goods with real money.
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